Raj Rawana UGC
UGC creator for brands · Gen X on camera

Ad content from someone who remembers dial‑up!

I create straight-talking, unscripted video that brands can run as their own ads—raw, real, and ready to convert. No followers required, no posting to my page. Just high-quality, usable footage of a face your 44–60 customers already trust. Authentic storytelling that cuts through the noise and sells.

Raj Rawana, seated in front of a bookshelf in a navy blazer
44–60
Demographic I read as on camera
48 hrs
Typical delivery after product arrives
Full rights
Paid usage included, no expiry
9:16 · 4:5 · 16:9
Aspect ratios delivered per spot

Raj Rawana — UGC Creator

I'm Raj Rawana. Originally from London, UK, now living in Florida — and the English accent hasn't gone anywhere.

I create straight-talking UGC for brands that want to connect with Gen X and older customers without making the content feel like an advert.

I'm not here to sell you a follower count. I'm here to create footage your brand can actually use.

Real delivery. Natural reactions. Minimal editing. No over-rehearsed scripts, fake enthusiasm or teleprompter energy.

Give me the product, the message and the points you need covered. I'll turn them into content that sounds like one person recommending something to another — because that's usually when advertising feels most believable.

My strongest briefs are simple:

“Talk about it like you'd tell a friend across the fence.”

That's exactly how I'll deliver it.

I can create product demonstrations, testimonials, problem/solution videos, direct-to-camera ads, hooks, multiple ad variations and longer-form footage for your team to edit and test.

If your current creative works with younger audiences but you need something that feels more credible, familiar and natural to the 40+ customer, that's where I fit.

45 seconds is hard to fake. A good ad shouldn't feel fake at all.

What I'm into

Categories where I don't need a script to sound like I mean it. Authenticity is hard to fake for an ad. These are the things I actually own, use, break and replace — so a review lands as opinion rather than recital. The list isn't closed — if your category isn't on it, ask.

  • 01Tools & weekend DIY
  • 02Cars & keeping them running
  • 03Grilling & outdoor cooking
  • 04Smart home & home tech
  • 05Lawn, garden & the shed
  • 06Joints, sleep & staying mobile
  • 07Personal finance apps
  • 08Travel gear that survives a boot
  • 09SaaS & subscription software
  • 10Laptops, desktops & upgrades
  • 11Beer, wine & spirits
  • 12Dining out & delivery
  • 13Nutrition & supplements
  • 14Sport, kit & watching the game
  • 15Clothes that fit a grown man

The work

Eight spots in production. The looks and formats you can book.
Raj in a white shirt against a plain grey studio backdrop Play clip
Studio
Neutral backdropClean and distraction-free — the safest cut for product-in-hand demos and anything you'll run at scale.
Raj in a navy polo shirt on a tree-lined residential street Play clip
Outdoor
Suburban daylightWalk-and-talk reads. Works well for anything bought for the house, the yard or the driveway.
Raj in a grey hoodie and white tee on a city street Play clip
Street
Casual, handheldOff-the-cuff first impressions. Reads as a text from a mate rather than a placement.
Raj in a navy blazer in front of a filled bookshelf Play clip
Home office
Bookshelf backdropThe considered, do-your-research tone. Suits finance, insurance, health and higher-ticket buys.
Raj in a white shirt against a plain grey studio backdrop In production Play clip
Unboxing
Day-one reactionHands, box and nothing rehearsed. Best booked to land on a launch date.
Raj in a navy blazer in front of a filled bookshelf In production Play clip
Demo
Product walkthroughSlower and more patient, for when the buyer has to understand the thing before they’ll buy it.
Raj in a navy polo shirt on a tree-lined residential street In production Play clip
Testimonial
Straight to cameraOne unbroken take, no cuts. Lands as a recommendation rather than a read.
Raj in a grey hoodie and white tee on a city street In production Play clip
Raw
Multiple readsThe same script several ways, so your editor has variants to test instead of one locked cut.

What you can book

Pick one, or bundle them into an ongoing arrangement.

UGC ad spot

A 30–60 second vertical cut filmed to your brief, delivered with full paid usage rights. Yours to run on Meta, TikTok or YouTube — it never gets posted anywhere by me.

Raw footage pack

Unedited takes, several reads and angles of the same script, handed straight to your editor so they can cut as many test variants as they need.

Product demo

A longer, slower walkthrough for landing pages, marketplace listings or pre-roll — where the job is explaining rather than stopping the scroll.

Unboxing & first impressions

Genuine first-reaction footage, shot the day the box lands. Useful for launches, and it only works once, so it's worth timing properly.

Monthly retainer

An agreed number of spots each month at a reduced per-asset rate, so your creative testing has a steady supply of fresh angles.

Why a Gen X face

01

They spend

Gen X is deep into peak earning years and carries a large share of household spending — while barely a sliver of creator budgets is aimed at them.

02

They're harder to sell to

To this group, polish reads as a warning sign. Plain speech from someone their own age doesn't trip the same alarm, which is the whole reason UGC outperforms studio work here.

03

They stay

Once a Gen X buyer settles on a product they repurchase for years and tell people about it. The acquisition cost gets amortised in a way younger cohorts rarely match.

Let's make something.

Send the product and a rough brief. You'll hear back within 48 hours with a couple of concept angles and a quote — no deck, no discovery call unless you want one.

Emailrajrawana@gmail.com
RatesOn request
Turnaround48 hours typical
Usage rightsIncluded, paid ads covered